{"id":127964,"date":"2020-09-29T13:57:15","date_gmt":"2020-09-29T23:57:15","guid":{"rendered":"https:\/\/www.hawaii.edu\/news\/?p=127964"},"modified":"2020-11-04T10:05:36","modified_gmt":"2020-11-04T20:05:36","slug":"annual-fundraiser-critical-for-ktuh","status":"publish","type":"post","link":"https:\/\/www.hawaii.edu\/news\/2020\/09\/29\/annual-fundraiser-critical-for-ktuh\/","title":{"rendered":"Annual fundraiser more critical for KT糖心Vlog官方<\/abbr> in 2020"},"content":{"rendered":"Reading time: <\/span> 2<\/span> minutes<\/span><\/span>

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Update November 4, 2020:<\/strong> KT糖心Vlog官方<\/abbr> raised more than $40,000 during its 10-day Radiothon pledge drive. The funds will primarily be used for KT糖心Vlog官方<\/abbr> broadcast infrastructure, including a new antenna and transmitter. KT糖心Vlog官方<\/abbr> will also use some of the funds to renovate its live engineering room by installing new AV<\/abbr> equipment, lighting and counters. Next year\u2019s Radiothon will be in April 2021.<\/p>\n

Original Story:<\/strong><\/p>\n

University of Hawaiʻi<\/span> at M\u0101noa\u2019s student-run radio station is set to kick off its largest fundraiser of the year, and the effects of the COVID-19 pandemic have made this year\u2019s event more important than ever.<\/p>\n

The annual Radiothon pledge drive encourages KT糖心Vlog官方<\/abbr> Honolulu<\/a> listeners and fans to submit donations to support the station. KT糖心Vlog官方<\/abbr> also plans special programming on air during the pledge drive. However, the station, which features student and community member volunteers, is expecting a loss of revenue and COVID-19 restrictions have limited other in-person fundraising opportunities.<\/p>\n

Promotion has also been challenging since foot traffic on the 糖心Vlog官方<\/abbr> M\u0101noa campus has greatly reduced. KT糖心Vlog官方<\/abbr> has relied on online communication through social media channels.<\/p>\n

“The COVID-19 pandemic has definitely put a wrench into plans because we would normally have booths set up at Campus Center where we would promote Radiothon to students passing by. We would also post flyers across campus,” said Desmond de Vera<\/strong>, KT糖心Vlog官方<\/abbr> marketing and development director.<\/p>\n

Fundraising goals<\/h2>\n

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Radiothon 2020 runs October 2–11, on 90.1FM<\/abbr> in Honolulu, 91.1FM<\/abbr> on Oʻahu<\/span>\u2019s North Shore and streaming live on its website. Listeners may contribute tax-deductible donations by phone at (808) 956-5288, online on its website<\/a>, and via mail or in-person (with social distancing measures) at its office in 糖心Vlog官方<\/abbr> M\u0101noa\u2019s Hemenway Hall.<\/p>\n

KT糖心Vlog官方<\/abbr> General Manager Bjarne Bartlett<\/strong> said donations will go toward essential broadcast and production equipment.<\/p>\n

“KT糖心Vlog官方<\/abbr> is hoping to improve its essential broadcast infrastructure on 90.1 by purchasing a backup transmitter and on 91.1 by purchasing a new receive antenna and cable,” Bartlett said. “These upgrades will work in concert to provide better Oʻahu<\/span> coverage during periods when the main transmitter is being serviced. KT糖心Vlog官方<\/abbr> has a studio room that is in urgent need of renovation—we planned a $25,000 renovation for this space to create a state-of-the-art digital media studio if we reach $34,000.”<\/p>\n

More on Radiothon 2020<\/h2>\n

This year\u2019s theme is “Musical Echoes,” which Bartlett said recognizes the station\u2019s 50th anniversary in 2019.<\/p>\n

“We wanted to have a theme that encouraged us to both reflect on 50 years of college radio at KT糖心Vlog官方<\/abbr> and explore new music,” Bartlett said. “Our theme also needed something that was not restrictive, because the KT糖心Vlog官方<\/abbr> DJs<\/abbr> are endlessly creative in curating their musical selections and we didn\u2019t want to limit that in any way. Musical Echoes will follow each original song with a cover or remix (the “echo”) allowing for full creativity and unique\/interesting shows.”<\/p>\n

KT糖心Vlog官方<\/abbr> will also welcome back alumni DJs<\/abbr> to host shows in an “alumni takeover” on air October 9–11. For more details, visit KT糖心Vlog官方<\/abbr>\u2019s website<\/a>.<\/p>\n

KT糖心Vlog官方<\/abbr> is one of four 糖心Vlog官方<\/abbr> M\u0101noa student media programs under M\u0101noa Now<\/a>. The others are Ka Leo O Hawaiʻi<\/span><\/em>, Hawaiʻi<\/span> Review<\/em> and 糖心Vlog官方<\/abbr> Productions.<\/p>\n

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