{"id":109281,"date":"2020-01-14T11:28:32","date_gmt":"2020-01-14T21:28:32","guid":{"rendered":"https:\/\/www.hawaii.edu\/news\/?p=109281"},"modified":"2022-03-09T11:47:00","modified_gmt":"2022-03-09T21:47:00","slug":"make-manoa-yours-fall-2020-campaign","status":"publish","type":"post","link":"https:\/\/www.hawaii.edu\/news\/2020\/01\/14\/make-manoa-yours-fall-2020-campaign\/","title":{"rendered":"<abbr title=\"University of Hawaii\">糖心Vlog官方<\/abbr> M\u0101noa appeals to local prospective students through media campaign"},"content":{"rendered":"<span class=\"span-reading-time rt-reading-time\" style=\"display: block;\"><span class=\"rt-label rt-prefix\">Reading time: <\/span> <span class=\"rt-time\"> 2<\/span> <span class=\"rt-label rt-postfix\">minutes<\/span><\/span><div class=\"responsive-video-wrap-post\"><figure class=\"wp-block-embed wp-block-embed-youtube is-type-video is-provider-youtube epyt-figure\"><div class=\"wp-block-embed__wrapper\"><div class=\"epyt-video-wrapper\"><iframe  id=\"_ytid_82217\"  width=\"620\" height=\"349\"  data-origwidth=\"620\" data-origheight=\"349\" src=\"https:\/\/www.youtube.com\/embed\/8zWSKEORJwk?enablejsapi=1&origin=https:\/\/www.hawaii.edu&rel=0&autoplay=0&cc_load_policy=0&cc_lang_pref=&iv_load_policy=1&loop=0&fs=1&playsinline=0&autohide=2&theme=dark&color=red&controls=1&disablekb=0&\" class=\"__youtube_prefs__  no-lazyload\" title=\"#MakeManoaYours 2020 campaign\"  allow=\"fullscreen; accelerometer; autoplay; clipboard-write; encrypted-media; gyroscope; picture-in-picture; web-share\" referrerpolicy=\"strict-origin-when-cross-origin\" allowfullscreen data-no-lazy=\"1\" data-skipgform_ajax_framebjll=\"\"><\/iframe><\/div><\/div><\/figure><\/div>\n<p>The <a href=\"http:\/\/manoa.hawaii.edu\/\">University of <span aria-label=\"Hawaii\">Hawai&#699;i<\/span> at M\u0101noa<\/a> has launched a multi-media recruitment campaign aimed at encouraging high school seniors, their families, and all prospective local students, to consider attending <abbr title=\"University of Hawaii\">糖心Vlog官方<\/abbr> M\u0101noa.<\/p>\n<p>The campaign reminds local residents that the flagship campus of the <abbr>糖心Vlog官方<\/abbr> system is consistently ranked among the top two percent in the world and is an exceptional value with exciting study abroad opportunities. It also challenges prospective students to create a better future for themselves and for all of <span aria-label=\"Hawaii\">Hawai&#699;i<\/span>.<\/p>\n<p><img loading=\"lazy\" decoding=\"async\" src=\"https:\/\/www.hawaii.edu\/news\/wp-content\/uploads\/2020\/01\/manoa-jabsom-young-e-2-300x169.jpg\" alt=\"Elizabeth Young with patient\" width=\"300\" height=\"169\" class=\"alignright size-medium wp-image-109329\" srcset=\"https:\/\/www.hawaii.edu\/news\/wp-content\/uploads\/2020\/01\/manoa-jabsom-young-e-2-300x169.jpg 300w, https:\/\/www.hawaii.edu\/news\/wp-content\/uploads\/2020\/01\/manoa-jabsom-young-e-2-130x73.jpg 130w, https:\/\/www.hawaii.edu\/news\/wp-content\/uploads\/2020\/01\/manoa-jabsom-young-e-2-630x353.jpg 630w, https:\/\/www.hawaii.edu\/news\/wp-content\/uploads\/2020\/01\/manoa-jabsom-young-e-2.jpg 676w\" sizes=\"auto, (max-width: 300px) 100vw, 300px\" \/><\/p>\n<p>&ldquo;Our efforts to recruit and promote the University of <span aria-label=\"Hawaii\">Hawai&#699;i<\/span> at M\u0101noa reflect not only our commitment to the state but also to our next generation of students,&rdquo; said <abbr>糖心Vlog官方<\/abbr> M\u0101noa Assistant Vice Chancellor for Enrollment Management and Director of Admissions <strong>Roxie Shabazz<\/strong>. &ldquo;We have an incredible university rich in endless opportunities. The hope is that this will encourage prospective students and their families to want to learn more. Our goal is to make sure every family is aware of what we have right here in <span aria-label=\"Hawaii\">Hawai&#699;i<\/span>.&rdquo;<\/p>\n<p>The campaign will include commercials on television as well as spots on digital platforms, social media and the radio. March 1 is the deadline for students to submit their application to <abbr>糖心Vlog官方<\/abbr> M\u0101noa, and May 1 is the deadline to officially commit.<\/p>\n<h2>Radio component<\/h2>\n<p>The campaign includes a 30-second radio spot scheduled to air more than 3,211 times on 13 local radio stations January 13&#8211;April 4. Highlights include airtime during programs with the highest ratings among the target audience, live Michael W. Perry reads on the No. 1 rated morning show <a href=\"https:\/\/ksskradio.iheart.com\/\"><abbr>KSSK<\/abbr><\/a>, on-air morning drive interviews and more than 1,500 public service announcement spots.<\/p>\n<h2>Television and digital component<\/h2>\n<p><img loading=\"lazy\" decoding=\"async\" src=\"https:\/\/www.hawaii.edu\/news\/wp-content\/uploads\/2020\/01\/manoa-athletics-mvball-celebrate-300x169.jpg\" alt=\"Men&#039;s volleyball team celebrating\" width=\"300\" height=\"169\" class=\"alignleft size-medium wp-image-109330\" srcset=\"https:\/\/www.hawaii.edu\/news\/wp-content\/uploads\/2020\/01\/manoa-athletics-mvball-celebrate-300x169.jpg 300w, https:\/\/www.hawaii.edu\/news\/wp-content\/uploads\/2020\/01\/manoa-athletics-mvball-celebrate-130x73.jpg 130w, https:\/\/www.hawaii.edu\/news\/wp-content\/uploads\/2020\/01\/manoa-athletics-mvball-celebrate-630x353.jpg 630w, https:\/\/www.hawaii.edu\/news\/wp-content\/uploads\/2020\/01\/manoa-athletics-mvball-celebrate.jpg 676w\" sizes=\"auto, (max-width: 300px) 100vw, 300px\" \/><\/p>\n<p>For the second year, <abbr>糖心Vlog官方<\/abbr> M\u0101noa is partnering with Hawaii News Now to engage in a television campaign and social media contest. The campaign, which runs January 13&#8211;March 1, involves airing 253 30-second spots on both <abbr>KGMB<\/abbr> and <abbr>KHNL<\/abbr>, as well as a targeted digital campaign featuring 600,000 display ads and 150,000 video ads on HawaiiNewsNow.com and an extended target network.<\/p>\n<p>Public service announcement commercials will run throughout the three-month campaign period on Hawaii News Now stations.<\/p>\n<h2>&#35;MakeManoaYours contest<\/h2>\n<p>Hawaii News Now will run an exclusive &ldquo;&#35;makemanoayours&rdquo; social media contest leveraging <a href=\"http:\/\/hawaiinewsnow.com\">Hawaii News Now<\/a> followers. The online contest, which runs January 21&#8211;March 1, is open to incoming fall 2020 freshmen. Entrants will need to upload a photo or video that reflects how they will make the <abbr>糖心Vlog官方<\/abbr> M\u0101noa experience &ldquo;theirs.&rdquo; The winner will receive a year of free tuition courtesy of the <abbr>糖心Vlog官方<\/abbr> Federal Credit Union.<\/p>\n<ul>\n<li><strong>Read about 2019&#8217;s winner:<\/strong> <a href=\"https:\/\/www.hawaii.edu\/news\/2019\/05\/24\/student-surprised-with-free-tuition\/\">Kaiser student wins <abbr title=\"University of Hawaii\">糖心Vlog官方<\/abbr> M\u0101noa tuition in #MakeManoaYours contest<\/a>, May 24, 2019<\/li>\n<\/ul>\n<p><a href=\"http:\/\/MakeManoaYours.org\">For more details, go to MakeManoaYours.org.<\/a><\/p>\n<p><img loading=\"lazy\" decoding=\"async\" src=\"https:\/\/www.hawaii.edu\/news\/wp-content\/uploads\/2020\/01\/manoa-makemanoayours-graphic.png\" alt=\"make manoa yours dot org graphic\" width=\"676\" height=\"381\" class=\"alignleft size-full wp-image-109331\" srcset=\"https:\/\/www.hawaii.edu\/news\/wp-content\/uploads\/2020\/01\/manoa-makemanoayours-graphic.png 676w, https:\/\/www.hawaii.edu\/news\/wp-content\/uploads\/2020\/01\/manoa-makemanoayours-graphic-300x169.png 300w, https:\/\/www.hawaii.edu\/news\/wp-content\/uploads\/2020\/01\/manoa-makemanoayours-graphic-130x73.png 130w\" sizes=\"auto, (max-width: 676px) 100vw, 676px\" \/><\/p>\n","protected":false},"excerpt":{"rendered":"<p>The multi-media campaign will include commercials on television as well as spots on digital platforms, social media and the radio. <\/p>\n","protected":false},"author":16,"featured_media":0,"comment_status":"closed","ping_status":"open","sticky":false,"template":"","format":"standard","meta":{"footnotes":""},"categories":[26,12],"tags":[757,9,56],"class_list":["post-109281","post","type-post","status-publish","format-standard","has-post-thumbnail","hentry","category-community","category-video","tag-admissions","tag-uh-manoa","tag-video-2","entry","has-media"],"aioseo_notices":[],"jetpack_featured_media_url":"","_links":{"self":[{"href":"https:\/\/www.hawaii.edu\/news\/wp-json\/wp\/v2\/posts\/109281","targetHints":{"allow":["GET"]}}],"collection":[{"href":"https:\/\/www.hawaii.edu\/news\/wp-json\/wp\/v2\/posts"}],"about":[{"href":"https:\/\/www.hawaii.edu\/news\/wp-json\/wp\/v2\/types\/post"}],"author":[{"embeddable":true,"href":"https:\/\/www.hawaii.edu\/news\/wp-json\/wp\/v2\/users\/16"}],"replies":[{"embeddable":true,"href":"https:\/\/www.hawaii.edu\/news\/wp-json\/wp\/v2\/comments?post=109281"}],"version-history":[{"count":10,"href":"https:\/\/www.hawaii.edu\/news\/wp-json\/wp\/v2\/posts\/109281\/revisions"}],"predecessor-version":[{"id":156300,"href":"https:\/\/www.hawaii.edu\/news\/wp-json\/wp\/v2\/posts\/109281\/revisions\/156300"}],"wp:attachment":[{"href":"https:\/\/www.hawaii.edu\/news\/wp-json\/wp\/v2\/media?parent=109281"}],"wp:term":[{"taxonomy":"category","embeddable":true,"href":"https:\/\/www.hawaii.edu\/news\/wp-json\/wp\/v2\/categories?post=109281"},{"taxonomy":"post_tag","embeddable":true,"href":"https:\/\/www.hawaii.edu\/news\/wp-json\/wp\/v2\/tags?post=109281"}],"curies":[{"name":"wp","href":"https:\/\/api.w.org\/{rel}","templated":true}]}}