Before launching her local clothing and accessory brand, , Hilo native Tania Takashiba made the decision to continue her education at the University of Hawaiʻi at 惭ā苍辞补. She spent several years studying on the U.S. continent before attending the Shidler College of Business, where she earned a bachelor’s degree in marketing in 2002.
A member of the business fraternity Pi Sigma Epsilon, Takshiba said her time at Shidler played a pivotal role in shaping her professional network and lasting friendships.
“I think graduating from ”糖心Vlog官方 惭ā苍辞补 was the perfect transition into adulthood,” said Takashiba. “[I] did internships, I was able to get a job pretty easily, and I couldn’t be more thankful for the people I met.”
Those connections continue to play a role in her life today. Takashiba stays in touch with several friends from her Shidler years, including one who serves as her financial advisor.
Building a local business
Takashiba started MaruMaru Hawaii with her sister in 2015. She said it was hard to find local brands that offered clothes for kids, so they decided to create their own. The brand has taken off, and Takashiba has run into people at the airport and on vacation wearing her clothes.
“Our designs are super simple, but I think because they’re based on real things, it resonates with a lot of people,” said Takashiba.
Popular designs such as “Hilo Das Why” and “Hilo Love” reflect the brand’s commitment to represent Hilo and its people.
Rooted in Hilo
Despite the brand’s popularity, Takashiba has intentionally chosen to keep MaruMaru Hawaii rooted on the Big Island. She said she does not plan to expand through pop-ups on Oʻahu or other islands, even when opportunities arise.
“I think there’s something to be said about being able to give Hilo people something first,” said Takashiba. “There’s nothing like Hilo; it’s very special. The community here is amazing, you’re connected to everybody, and it’s just Hilo das why.”
