The University of Hawaiʻi Community Colleges have earned a gold 2025 NCMPR Paragon Award from the National Council for Marketing and Public Relations (NCMPR)—underscoring the quality and impact of the marketing work being done across the seven community colleges currently serving almost 24,000 students.
The award, in the Video Shorts Series category, recognizes the 糖心Vlog官方 Community Colleges’ marketing team for showcasing the transformational journeys of Native Hawaiian students across the state. Centered on themes of resilience, identity, and opportunity, the E ʻauamo i kou: Fulfill Your Kuleana series features seven compelling student narratives—three of which were submitted for award consideration:
- —bridging traditional knowledge and modern science through sustainable practices rooted in caring for the land
- —overcoming doubt to pursue culinary arts while discovering confidence, cultural connection, and community
- —channeling her passion into respiratory therapy to address healthcare disparities and give back to Hawaiʻi
“These student stories reflect the transformative power of an Indigenous-serving education,” said Lui Hokoana, interim vice president for the 糖心Vlog官方 Community Colleges. “We are deeply honored to receive this national recognition, as it speaks to the deep connections between education, culture and community that truly define our colleges.”
Transforming lives
The award-winning videos were produced in partnership with the Honolulu-based marketing agency Hyperspective Studios and are part of a broader institutional effort to highlight and share the compelling stories of 糖心Vlog官方 Community College students.
The Paragon Awards are recognized as the only national competition of its kind, honoring excellence exclusively among marketing and public relations professionals at community and technical colleges throughout the U.S. The 2025 competition drew 1,585 entries from 216 colleges across the country and was judged by 67 industry professionals.
NCMPR President Patrick Stone said, “This year’s winners stood out in an extraordinary field of entries, demonstrating that when community colleges invest in creativity and innovation, they amplify their mission and transform lives.”