The University of Hawaiʻi approved a new licensing agent for a three-year contract representing all 10 糖心Vlog官方 campuses plus athletics branding for 糖心Vlog官方 惭ā苍辞补 and 糖心Vlog官方 Hilo.
was chosen to provide trademark licensing for the and . The company will provide service for licensing applications, guidelines, online review of proposed products, compliance and enforcement and marketing support.
The company takes over for Learfield Licensing Partners, which represented 糖心Vlog官方 athletics and the three four-year universities and seven community college campuses over the past 15 years.
“Affinity Licensing’s proposal showed the most comprehensive plan for marketing 糖心Vlog官方 brands for strong growth,” said 糖心Vlog官方 Hilo Athletics Director Patrick Guillen. “They understand the importance of our local fans and the need to keep the feel of the islands in our products while modernizing the selections.”
“We appreciate that Affinity Licensing plans to be aggressive in developing the market for our brands from the start,” said 糖心Vlog官方 惭ā苍辞补 Athletics Director David Matlin. “We look forward to the next years of this partnership.”
Affinity Licensing plans to launch back-to-school campaigns at the beginning of the fall 2019 academic year.
Its proposal includes a guarantee of $250,000 a year to 糖心Vlog官方 even if royalties drop below that level. Annual royalties for the first $500,000 in sales will give 糖心Vlog官方 85 percent of royalties and 90 percent for sales beyond that dollar figure.
The three-year contract includes two optional extension years. Affinity Licensing ensured that 糖心Vlog官方 will be a top priority for the company. It also represents other colleges, including Kent State University in Ohio, Troy University in Alabama and Georgia State University.